You have extensive experience handling patent portfolios for domestic and foreign clients, from start-ups to large multinationals. How do you adapt your approach depending on the type of client that you are dealing with?
My approach is to first get to know the client, their team, the budget and their research and business plans. I also try to be aware of the client’s potential competitors and long-term vision to ensure that the IP strategy not only protects current innovations but also anticipates future needs. Personal relationships are fundamental for the success of the collaboration. Operating as part of the team allows me to be fully involved in identifying core innovations and creating a strategic patent roadmap that aligns with their business goals and funding stages. For large multinationals, the focus often shifts to ensuring that I am able to maximise patent protection by navigating the unique Israeli examination requirements. In both cases, clear communication and understanding the client’s needs are paramount.
How has your time as president of the International Association for the Protection of Intellectual Property (AIPPI) contributed to your professional development?
Serving as president of the AIPPI has been an invaluable experience. It provided me with the opportunity to engage in a diverse range of activities that I had not previously encountered, and it deepened my understanding of the significance of Israel’s representation in the global IP community.
What are the biggest challenges facing your clients in the environmental tech fields at present, and how are you helping them to overcome these?
In light of the current situation in Israel, the greatest challenge confronting my clients in the environmental tech sectors is the profound impact of the ongoing conflict. Many start-ups have been forced to evacuate their operational bases and are grappling with a significant shortage of manpower as numerous employees – including key personnel – have been called up for reserve duty. Compounding these difficulties is the hesitancy of international investors, which poses a critical threat to the growth and sustainability of these ventures.
To help my clients navigate these challenges, I am focusing on providing professional services that address their immediate needs, working closely with them to ensure a clear budget and a sensitive, personalised roadmap. I also emphasise my availability for any ad-hoc issues that may arise to offer a steady hand in an unpredictable environment.
How would you respond to client concerns about practitioners using AI in private practice?
Currently, clients have not raised concerns about practitioners using AI in private practice. However, if such a concern were to arise, my approach would be to reassure clients that while AI tools can enhance efficiency, they are always used under strict supervision. The human element remains critical when it comes to interpreting results, making strategic decisions and providing nuanced legal advice.
What has been your most memorable case to date, and what makes it stand out?
One of my most memorable cases involved a start-up in the recycling field. We were initially engaged to conduct a thorough due diligence for an investor, which included not only an IP review but also the establishment of a comprehensive research plan to support future IP development. At the time, the start-up only had a single patent family. However, through strategic guidance and support, this company has since expanded its portfolio to include hundreds of patent cases. This rapid growth was accompanied by securing substantial investments amounting to hundreds of millions of dollars, and today, the company enjoys worldwide recognition for its groundbreaking technology, which transforms waste into valuable sustainable materials. This case highlighted the importance of a well-rounded IP strategy and the need for personal relationships that not only protect innovation but also serve as a foundation for significant growth of our clients.